For AWS partners

Meet Smith.
Your AWS pipeline co-worker.

"I forge it. You close it."

Closed AWS deals: found, shaped, and ready for co-sell.

Smithlive

Who do I reach out to first?

Saga Mobility: mid-Azure, not on AWS yet. That's a MAP migration; the call is Petra Lindqvist, their COO. Your turn: name a real one.

Step inside the live workspace → discuss an engagement

No login. Smith shows you around, then hands you the controls.

Smith finds the fit names the play lines up the funding opens the decision-maker co-sell-ready

The readiness gap

Most pipeline issues are readiness issues in disguise.

01
AWS pays for net-new. Your pipeline is mostly renewals.
AWS puts its funding behind net-new consumption: migrations, greenfield, modernization, and GenAI proofs of concept. MAP funds the migration; POC and GenAI PoC funding back the build-and-prove, two equally important doors. A pipeline of expansions and flat renewals leaves that money on the table, because there's no new workload for AWS to get behind.
02
The deal exists, but it can't pass AWS validation.
AWS only approves a co-sell opportunity that carries a customer business problem, a use case, a future close date, and the specific help you need from AWS. A deal sitting in your CRM without them comes back "action required". Co-sell stays one-sided, and you close alone.
03
The deal reaches AWS at the wrong time.
AWS wants the opportunity early, once it's qualified, not before there's anything to validate, and not after it's already won. Miss that window and co-sell never engages, however good the deal was.

How Smith works

He's already working your pipeline. You decide and close.

Three steps from an empty workspace to your first co-sell-ready opportunity. Smith does the heavy lifting; the human stays the closer.

1
Bring in your accounts
Import your list, or let Smith research AWS-fit targets in your market.
2
Open the decision-makers
Smith picks the most fundable account, names the AWS play and the funding that fits, finds the right people, and drafts the opener.
3
Move the deal forward
Book the meeting and set the next move. Smith joins, writes the brief, drafts the AWS paperwork, and syncs your CRM.

Finds and sizes your AWS-fit market

Names the AWS play and the funding that fits

Opens decision-makers and drafts the opener

Drafts and sends from your own inbox, books your meetings

Joins your meetings and writes the brief

Grounded in real AWS facts and your own knowledge, never a guess

Smith advises, you decide. He drafts; you send. Nothing leaves without you.

Book a call Open the live workspace

Alloyby

Where pipeline is forged.

The senior work stays human. Smith doesn't take the engagement, he multiplies it, so the rep's hours go where they earn their keep: the conversation, the judgment, the close.

alloy.forj.se

Live platform data

…

Nordic companies

…

on AWS

…

Microsoft / Azure

…

Google / GCP

…to migrate to AWS …to modernize …to displace

Not a screenshot. Your live workspace. Every account Smith has cloud-flagged and ranked. What to work, in order.

alloy.forj.se · account

Hägring Media AB Stockholm · 180 emp

ICP fit 0.86 On Azure Synapse Datadog CrowdStrike Okta

SignalAzure renewal in Q3: the window to move.

StackCloud, data, security, observability, identity. Every tool a co-sell signal.

People4 decision-makers mapped; cloud, data and security owners flagged.

PlayMAP migration to AWS, plus the data and security partners the stack calls for.

Every account: whole stack read, every co-sell signal surfaced, the plays named.

Request access Step inside the live workspace

Deployed on AWS by Novalo Technologies · Smith built on Amazon Bedrock

EU-hosted (Stockholm) · Encrypted in transit & at rest · Row-level tenant isolation · GDPR-aligned · DPA on request

Smith works where you work

Ask Smith without leaving the room.

Smith is a co-worker, not another tab. Ask him in Slack today, Teams next, with your pipeline synced to your CRM.

Already live in two teams’ Slack today, answering real pipeline questions, not running a demo.

Slack Live

Microsoft Teams Live

HubSpot Synced

Salesforce Synced

Also synced both ways

Pipedrive Lime CRM OnePageCRM webcrm SuperOffice · next Dynamics 365 · next

The intelligence layer

Every tool they run is a co-sell signal.

Smith is your AWS pipeline co-worker. Alloy is the intelligence layer underneath him: it reads the entire stack a prospect runs, from cloud and data to security, observability, identity, AI and the back office, and turns each vendor into a reason for the right AWS partner to engage. The story isn’t one migration. It’s the whole AWS partner ecosystem: whatever you sell on AWS, the signal is already in Alloy.

Cloud

→ the migration & modernization partners

Data & Analytics

→ the data & analytics partners

Security & Identity

→ the security & identity partners

Observability

→ the monitoring & DevOps partners

CRM & Commerce

→ the CRM, RevOps & commerce partners

Comms & Support

→ the CX & contact-center partners

Infra & DevOps

→ the platform & migration partners

AI & ML

→ the GenAI & ML-platform partners

AWSCloud AzureCloud Google CloudCloud SnowflakeData DatabricksData SegmentData TableauData BigQueryData CrowdStrikeSecurity OktaIdentity WizSecurity Auth0Identity OneTrustPrivacy DatadogObservability New RelicObservability SplunkObservability DynatraceObservability GrafanaObservability SentryObservability AWSCloud AzureCloud Google CloudCloud SnowflakeData DatabricksData SegmentData TableauData BigQueryData CrowdStrikeSecurity OktaIdentity WizSecurity Auth0Identity OneTrustPrivacy DatadogObservability New RelicObservability SplunkObservability DynatraceObservability GrafanaObservability SentryObservability

SalesforceCRM HubSpotCRM DynamicsCRM ShopifyCommerce TwilioComms IntercomSupport ZendeskSupport KubernetesInfra HashiCorpDevOps MuleSoftInfra Amazon BedrockAI Amazon SageMakerAI Hugging FaceAI SalesforceCRM HubSpotCRM DynamicsCRM ShopifyCommerce TwilioComms IntercomSupport ZendeskSupport KubernetesInfra HashiCorpDevOps MuleSoftInfra Amazon BedrockAI Amazon SageMakerAI Hugging FaceAI

One read of the stack, every partner’s opening, routed to the people who close it.

The AWS reality

Co-sell isn't a form you file.
It's a human motion.

AWS engages when an opportunity is already commercially clear, technically credible, and easy to justify internally. That's the bar co-sell was built around, and most never reach it. Smith shapes them so they do: the business case, the AWS service and motion, and the ACE-ready structure your PDM and account team can stand behind.

Co-sell happens when the opportunity is shaped for AWS and delivers a real outcome for the customer.

Outbound creates access. Shape creates engagement.

01Find the fit

The accounts AWS will actually fund: net-new, ranked.

02Name the play

Migrate, modernize, greenfield, or the partner play the stack calls for.

03Line up the funding

MAP, POC, credits: matched to the deal, not guessed.

04Open the decision-maker

The right person, the opener drafted, from your inbox.

Then you close.

Proof & team

Senior Business Developers, forging your pipeline.

The human part of the craft is a team of Senior Business Developers with deep experience across tech, cloud, data and AI, who deploy into your AWS motion, open the right doors, and book qualified business opportunities. They speak the customer's technical language, not just the sales script. Smith arms them, they forge the meetings, and your closers take them home.

Founder-led, backed by a decade across enterprise tech, cloud and AI and AWS partner GTM: a Nordic fast-track cloud-migration program, and a partner motion that closed an eight-figure deal. The method behind Smith has already closed real business.

"Forj gave us a way of operating, not just advice. Hitting Advanced Tier in under a year is the visible part; the bigger shift is that we now know how to grow inside the AWS ecosystem on our own terms."Anders Bastos · Co-founder, Novalo

Founder · LinkedIn

Two ways to put Smith to work

Done with you, or run it yourself.

Same engine either way. What you get is closed AWS deals: found, shaped, and ready for co-sell.

The engagement

Forj runs it. MDF-funded.

Forj's Senior Business Developers run the commercial readiness, the outreach (phone, email, network, events and LinkedIn), and the advisory, armed with Smith and Alloy. You take the meeting and close.

Discuss an engagement

The product

Run it yourself, in your workspace.

Bring Smith and Alloy into your own workspace, with your own customers. The same engine that finds the AWS-fit accounts, names the play and the funding, opens the decision-maker, and shapes the co-sell, run by your team, at your pace.

Request access Open the live demo

The commitment

Five qualified opportunities a month, or we keep working at no extra cost until you have them.

Each one the right stakeholder, a clear need, and the authority to act. At typical AWS partner deal sizes one closed deal covers the engagement, and it's built to be funded by AWS Market Development Funds.

Start with a conversation.

Pick a time, or send a short message. A reply within a working day.

Book a 30-minute call

No deck: we walk your live pipeline The funding angle checked on the call No commitment

or send a message

or write directly to jacob@forj.se

Working with a small number of Nordic AWS partners at a time.