Last updated 4 June 2026
These Terms govern your use of forj.se and the Alloy platform ("the Service"), provided by Forj AB (org.nr 559019-9161, currently registered as Zmart Com West AB) ("Forj", "we"). By using the Service you agree to these Terms.
Alloy is an AWS growth platform with an AI assistant ("Smith") that helps AWS partners identify, research and progress business opportunities. Smith advises and drafts; it does not act on your behalf. You review and decide before anything is sent or changed.
You are responsible for your account credentials and for activity under your account. You must provide accurate information and keep it current.
You agree not to misuse the Service: no unlawful processing of personal data, no infringement of others' rights, no attempts to breach security or exceed authorised access, and no use that violates applicable law or third-party platform terms (including AWS, HubSpot and OnePageCRM terms).
Our handling of personal data is described in the Privacy Policy. Where we process personal data on your behalf, our Data Processing Agreement applies. You are responsible for having a lawful basis for the data you load into or connect to the Service.
Smith's outputs (drafts, research, estimates) are generated with AI and may contain errors. They are suggestions for your judgement, not professional, legal, or financial advice. Verify before you rely on or send anything. Cost and funding figures are estimates to be validated.
Forj retains all rights in the Service, Alloy and Smith. You retain rights in your own data. You may not copy, resell, or reverse-engineer the Service except as permitted by law.
Commercial terms (including any AWS Market Development Fund arrangements or subscription fees) are set out in your order or engagement agreement.
The Service is provided "as is" without warranties to the extent permitted by law. To the maximum extent permitted by law, Forj's liability is limited as set out in your agreement. Nothing limits liability that cannot be limited by law.
Either party may terminate as set out in the applicable agreement. On termination, we will delete or return your data per the DPA.
These Terms are governed by the laws of Sweden, with disputes subject to the competent Swedish courts, unless your agreement states otherwise.